The Background.
In a city known for its heat, flavor, and street vibes, Stacked Burger was created as a brand that doesn’t just serve food—it serves attitude. Inspired by Miami’s bold energy, late-night eats, and local culture, the goal was to build a burger joint that stands out from the crowd. Loud, fun, and full of personality, Stacked Burger is all about big flavor and good times.
This concept explores how branding can capture a city's spirit—through color, type, and design that feels fresh, local, and full of life.
The Process.
The process started with a burger as the main icon. But I wanted to bring some Miami flavor into the design. To do that, I played around with shapes that looked like the sun and worked them into the icon. The final result was an abstract sun rising from the burger. I also used wavy lettuce shapes to represent the ocean in a fun, creative way.
Colors & Assets.
When designing the logo, I wanted to build the brand around popular sauces—ketchup, mustard, and BBQ. These are classic flavors in any burger spot, but they also have bold, vibrant colors that help the brand pop. The pattern design includes a mix of items you’d find in the burger joint, bringing the whole experience into the visuals.
Mockups.
I used mockups to show how the brand would look in the real world—from packaging to menu design—using the brand’s assets, fonts, and color palette to bring everything together.
