The Background.
Neone is a yearly EDM festival that started in 2001 as a small underground rave in California. Over the years, it has grown into a huge global event, bringing in over 100,000 people every year.
The festival is known for its bold visuals, futuristic style, and exciting mix of music. Big-name DJs and artists, along with upcoming artists and experimental performers, all share the stage. Every year, Neone updates its look and theme to match the latest trends in electronic music and design.
The Process.
For the Neone campaign, I started by learning about the festival’s background, audience, and EDM culture.
I gathered visual inspiration and developed a concept that matched the event’s bold and futuristic style. From there, I created a full visual identity, including colors, typography, and graphic elements. I applied this style across all materials—flyer, poster, tickets and social media posts.
Each design was made to feel consistent and work well for its purpose. I used mockups to show how everything would look in real life. This project helped me practice designing for both print and digital, and taught me how to keep a brand style strong across different platforms.
I gathered visual inspiration and developed a concept that matched the event’s bold and futuristic style. From there, I created a full visual identity, including colors, typography, and graphic elements. I applied this style across all materials—flyer, poster, tickets and social media posts.
Each design was made to feel consistent and work well for its purpose. I used mockups to show how everything would look in real life. This project helped me practice designing for both print and digital, and taught me how to keep a brand style strong across different platforms.
The Campaign.
The goal of the social media campaign was to get people excited about the festival, share updates, and keep the audience engaged.
I designed templates that matched the look of the event and worked for different types of posts, like artist announcements, countdowns, and merch. The designs were made to be clear, eye-catching, and easy to use across platforms like Instagram and stories.
I designed templates that matched the look of the event and worked for different types of posts, like artist announcements, countdowns, and merch. The designs were made to be clear, eye-catching, and easy to use across platforms like Instagram and stories.
